01Insights
Perspectives for business leaders, founders and operational teams navigating software decisions, product delivery, automation and technology change.
Software decisions
Off-the-shelf tools are often the right first answer. Bespoke software earns its place when the way you work is commercially distinctive, and when workarounds have become the real system.
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Product delivery
A useful MVP is not a thinner product. It is the shortest complete path through the job a customer actually needs done, with enough quality that you can learn from real use.
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Operations
Spreadsheets are excellent tools. They become expensive infrastructure when they are the system of record, the workflow, the audit trail and the only place the truth might live.
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Project recovery
A stalled build is rarely rescued by a fresh start on day one. First establish what was intended, what actually exists, what is safe to change, and what still has commercial value.
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AI agents
Useful AI agents sit on repeatable work with approved knowledge, a clear next action and a safe place for a person to take over. They do not replace judgement by default.
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AI agents
Automation should narrow the chance of avoidable error, not hide who is responsible. Agents need permissions, escalation and a human path for anything that commits the organisation.
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AI agents
Pick a first use case with real volume, bounded knowledge, a visible benefit and a safe failure mode. A homepage chatbot is only the right start if that is genuinely where the pain is.
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Product delivery
AI belongs in a product when it shortens a job the user already has. If it adds a new surface, a new failure mode and a new support queue without changing that job, leave it out.
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